Marrickville – A New Suburb Record Set

A breathtaking fusion of classic and contemporary architecture

148 Livingstone Road, Marrickville was a home of distinction, excellence in design, style, quality and luxury. The sellers took their time crafting this standout trophy home that launched to market this Spring selling season. Our selling agents, Alex Mastoris and Santos Sulfaro, had been diligently working with the vendors behind the scenes, helping to craft the ideal campaign strategy with a focus on gaining maximum exposure befitting the quality of the residence.

Alex and Santos comment, ‘we used a range of bespoke tools from high-end videos across our social channels, through to connecting with every manufacturer of the materials used within the home, to leverage off their personal social followings.’ Santos went on to say, ‘in my vast experience selling across the inner west, this home was a standout in quality, light, use of materials and execution, so we wanted to elevate all these elements in our campaign, so that any future purchaser would recognise the heightened effort that had been deployed by our clients’.

When the property went to market at the start of Spring, it was immediately evident there was solid buyer interest and genuine engagement. We initially tapped into our internal CH database with over 250k active contacts, which is filled with a diverse array of high-net worth clientele. Given we had a long lead time into the campaign, we were able to curate a solid list of qualified purchasers who we commenced showing the property to, and immediately discovered there was strong engagement.

Going into any campaign, we’re always hopeful of finding buyer traction. On occasion, certain properties have that additional element of magic, which surfaces only once you commence in-person walkthroughs with buyers. 148 Livingstone Road, without a doubt, possessed that extra bit of magic, receiving high praise and feedback from buyers as what they described as the finest home to ever be offered in the local market.

As an agent, plotting the ideal course to execute a sale is always a delicate operation. If you go too early, could you miss additional interest; if you hold too long, buyer interest could deteriorate. This is where experience, knowing your market, and intimately knowing the buyer pool plays a pivotal role in providing accurate guidance for our clients.

After assessing the market reaction from a wave of buyer inspections, Alex and Santos read the play clearly and suggested to the vendor that moving quickly was the ideal selling strategy. Negotiations commenced within 8 days of the property being available, and the property sold in just ten days of being listed. The cream does rise to the top quickly and the $6m price achieved completely obliterated the previous suburb record by $1.1m - for good reason. This was a home of the highest calibre, and the local market may not see something of this standard for many years to come.

CH have now sold 2 of the top 5 sales ever recorded in Marrickville. The suburb is growing and changing rapidly, with demand coming from buyers migrating from a range of other Sydney regions. It has edgy appeal, larger blocks, scope to add value, convenient transport options, parks, schools and an eclectic array of eateries, bars, diners and good energy. It’s no wonder people are excited to make the region their long-term home. We expect Marrickville to continue this strong run, but 148 Livingstone Road’s record-breaking sale should hold the top price mantle for a while to come.