77 View Street, Annandale

The background

Realistic pricing and an established relationship with the vendors were instrumental in Ben Southwell achieving a strong price in a tentative market for a beautifully renovated four-bedroom Victorian home at 77 View Street, Annandale.

Ben comments, “Off the back of my sale of another home in the area, I’d formed a rapport with this particular client and kept in constant contact during the 18 months of their property journey. Along the way I provided open, straightforward advice to make sure they were kept fully informed of the rapidly changing market dynamics during that period.”

Strategies we employed in this campaign

“From my initial inspection of their home, I was, as always, extremely honest about determining an achievable price, given the cooling market conditions and rising interest rates that were characterising the real estate landscape at the time. Through weekly meetings and regular updates, I was able to provide our vendors with strategic guidance on how things were playing out.”

“Equally, I was upfront about pricing to the open market so that buyers knew where they stood. The home had enormous appeal and demand was strong, helped by the shortage of quality comparable listings in the area. All in all 160 groups inspected the home and seven contracts were issued, with the property selling under the hammer on the 25th February 2023 for an impressive result.”