74 Moncireff Drive, East Ryde

At 74 Moncrieff Drive, East Ryde, the goal from day one was clear — prepare and position the property to achieve more than $3,000,000.

George and his team spent weeks working with the vendors before launching the campaign, providing advice around strategic renovations, styling and presentation to ensure the home came to market at its absolute best.

This preparation was particularly important given the property had several challenges, including its bushfire-affected location, low-side position and south-facing rear aspect.

Rather than allowing these factors to define the campaign, George focused buyers on the home's strengths and created strong competition from the outset.

The strategy worked.

After just 19 days on the market, George negotiated a sale prior to auction for $3,250,000 — $250,000 above the original $3 million goal.

A great result that proves the sale starts well before the property hits the market — with the right preparation, presentation and strategy.