72 Johnston Street, Annandale

The background

Keen renovators, builders and developers were quick to jump at the opportunity to view Julie Hatch’s listing at 72 Johnston Street, Annandale. Positioned on a large 719sqm block that used to house the local tennis court at its rear, the potential-packed five-bedroom home sold at auction in mid July for north of $5m. The impressive result came after 129 bids from six very determined registered buyers, highlighting the appetite for rare development sites. The sale also highlighted the success of our online auction format designed to successfully navigate COVID restrictions. Julie comments, “One challenge we faced was the fact that developers don’t always feel the need to view the property so it was difficult to gauge how interested they were. To cast our net far and wide we conducted a four-week auction campaign with one week open exclusively to our VIP database.”

Strategies we employed in this campaign

We conducted a 4-week auction campaign with one of those weeks exclusive to our VIP data base.