7/18a Ballast Point Road, Birchgrove

The background

Intimate buyer understanding and a highly strategic marketing campaign proved a winning combination for Ada Mastronardo’s June 2022 sale of 7/18a Ballast Road, Birchgrove. Ada had come highly recommended to the vendor for her exceptional track record and as such was engaged to market the architecturally redesigned top-floor apartment a stone’s throw from Ballast Point on the tip of the peninsula.

Strategies we employed in this campaign

Of the internet-focused marketing campaign Ada comments, “While the property offered two bedrooms, the proportions were on the small side and it lacked outdoor space. As such, we suggested dressing and marketing the 51sqm apartment as a one-bedder with two living areas to appropriately suit our target demographic and assist buyers in visualising the space in a different way.

“Apart from the deliberations about the configuration, we had a softening market and falling auction clearance rate to contend with, as well as the fact that buyer demand for this type of apartment is limited. Just 11 groups inspected the property with only two contacts issued.

“Ensuring that we targeted the right demographic of buyer through a tailored marketing campaign and well thought through marketing strategy really was the key to the great result that we achieved. After initially launching an auction campaign, the property sold prior for $950,000 after just seven days on the market – well beyond the vendor’s expectations. In fact, our client was delighted with the result and the sale highlighted the distinct benefit of genuine insight into local buyers.”