62 Waragal Avenue, Rozelle

The background

In late September Matt Hayson and Jack Tinworth sold 62 Waragal Avenue, Rozelle, an impressive four-bedroom home within the prized Balmain Cove harbourside development, fetching a strong $2.807m.

Matt comments, “The major challenge we had to overcome was the fact that our clients had only purchased the property 16 months earlier for $2.075m. Consequently, building a significant price increase required a sound understanding of market movements since the date of purchase, an understanding of what was presently on the market and targeting of the right demographic. We were laser focused on elevating this sale beyond recent comparable transactions, which in many ways didn’t reflect the potential of our current climate. As a result, we looked well outside the surrounding suburb sales and guided potential buyers towards superior offerings that better supported the level of value we felt was appropriate for this property.

Strategies we employed in this campaign

“We originally introduced it to market through our database and quickly established buying interest before taking it to the broader market on just one major portal, domain.com.au. To ensure full market coverage, buyers from our other property inspections were made aware of the listing. We also ran a social media re-targeting campaign aimed at the demographic we felt was most appropriate.

“Demand was incredibly positive with wide acknowledgement that the property offered excellent ‘bang for your buck’. The critical piece for us was spending one-on-one time with each buyer, walking them through the key attributes. Every buyer attaches their interest to a variety of different elements and our role is to notice this and elevate such areas of interest.

“Having worked with these vendors before, there was inherent trust there, and it’s vitally important for us that our clients have clear awareness around the level of buyer interest and the energy we’re receiving. As such we spent considerable time walking our vendors through the feedback from each buyer, maintaining strong verbal and written communication so they had an overview of the interested parties and their price interest.

“Once we were in the selling process we collectively made the decision to bring the auction forward by a week, taking the opportunity to sell while buyer interest was at its peak. We felt the property had received a fair airing and we’d met enough qualified buyers to run a successful auction campaign, and our excellent result supports this.”