57 Evans Street, Balmain

The background

Detailed buyer insight and a high level of communication saw Matt Hayson and Rita Lopresti achieve an outstanding price for award-winning 57 Evans Street, Balmain in a fluctuating economy and rising interest rate environment.

Matt comments, “We’d been helping the client find a new property on the peninsula and we managed to secure them the perfect home off-market, and in turn they chose to list with us. To assess initial buyer feedback, we recommended pre-market showings to our database before moving to a live broader market campaign.”

“The property was a double-fronted Victorian beauty transformed by Panetta Studio. It was only completed in 2020 so we didn’t have to make any updates to the home. We were really focused on intimately understanding all of the many features, the works completed and the materials used, knowing that our buyers would be very interested in the finer points of a property of this calibre. We collated a comprehensive fact sheet that reflected the high level of attention to detail, quality craftsmanship and effort placed into the build.”

Strategies we employed in this campaign

“Given that CobdenHayson trades the majority of properties at this price point in the area, we had access to an extensive list of qualified buyers that we’d been helping for some time. In addition, we deployed a wider reaching campaign to ensure we engaged a broad audience and gave ourselves and the property the very best opportunity to secure a premium outcome.”

“Our level of communication and buyer insight sets us apart. We know buyers intimately and can determine the appropriate time to engage negotiations. We’re always making subtle adjustments as the campaign progresses and in this instance, when it came down to the pivotal moment, we had many conversations about how we best handle offers and the individual buyers.”

“The enquiry and foot traffic through the opens were really off the charts, with 132 groups inspecting the property. In many ways, this reflected boom time selling conditions, which was down to the incredible property and how we showcased the image reel along with the platforms we targeted. While we were blown away with the demand, we also knew we’d be down to a smaller group of key buyers at the pointy end of negotiations. After 20 days on market, with nine contracts issued, we negotiated a price north of $4.2m on 8th March 2023. This was a truly impressive result given the uncertain economy and two rate increases during the campaign, in addition to the typical areas of resistance experienced by buyers looking to spend premium dollars in the area. However, we deftly navigated through the process thanks to our experience and confidence in the product, which we knew was an extremely difficult offering to replicate.”