27/2 Pearson Street
Balmain East

When Ada Mastronardo and Danny Cobden sold 27/2 Pearson Street, Balmain East for a sensational result in a cooling market, it was testament to the pair’s intimate understanding of their buyers and their knowledge of this particular building.

Laying claim to one of the most impressive vantage points on the peninsula, with a backdrop of unobstructed views to the Harbour Bridge and Barangaroo, the tastefully renovated harbourside apartment is set on the top floor of the sought-after ‘Midships’ building.

 

Ada comments, “It was our track record of strong sales within the building coupled with our upfront, honest appraisal that appealed to our vendors. In order to really leverage the market we suggested an auction with a strong internet-based campaign. We advised our vendors on property presentation for the appropriate target market and got hands on assisting in the preparation for sale.

“We felt that the property would have a wide appeal given its inherent attributes, however we were also mindful of the changing market conditions. Our experience in this market meant that we took the time to garner an in-depth understanding of the aspirations of potential buyers and really focused on their goals. Our biggest challenge was knowing what each buyer would be prepared to pay for the iconic view as everyone values this in a different way.

“Demand proved strong and all in all nine contracts were issued with the property selling under the hammer on 9 July 2022 for $1.31m, a result that our clients were delighted with.”