23 Lawson Street, Balmain

The background

Matt Hayson and Rita Lopresti’s June 2022 sale of 23 Lawson Street, Balmain, an architecturally transformed four-bedroom cottage, reinforces the fact that formulating the right strategy can produce a premium outcome in any market conditions. It also highlights the benefits of commencing a sale with an off-market campaign in the right circumstances.

Matt had a long-standing relationship with the owners and assisted them in the buying process when they purchased the home, so he was delighted to be entrusted with the sale. He comments, “To help with the campaign we organised a partial styling and some minor tidy up jobs to get the home looking every inch the high-end property that it is. Given its calibre, it generated a strong online presence with above-average views.

Strategies we employed in this campaign

“In kicking off with the off-market process we introduced qualified buyers that we had been working with to gain some traction and valuable market feedback. We then launched the property to the full market to ensure we had covered all buyers. We helped the vendors navigate the sale through consistent communication and insight into the buyers’ backgrounds, detailing specifically what they were looking for. After just 10 days on market, with 58 groups inspecting the property and 13 contracts issued, an offer was made of an impressive $4.445m and accepted by the vendor.

“Given that we’re operating in the midst of a changing market, this sale highlighted the enduring appeal of blue-chip property, emphasising that an intelligent strategy can harness the demand that’s still strong in our area.”