18 Short Street, Leichhardt

The background

A referral from an old client secured Julie Hatch and Santos Sulfaro the listing of a two-bedroom character semi at 18 Short Street, Leichhardt, which achieved a strong price despite the declining market.

Strategies we employed in this campaign

Julie comments, “To ensure the home was looking its best for sale we referred a number of trusted tradespeople and obtained quotes for cleaning, painting, handiwork and styling. The vendor chose to repaint throughout, clean the garden, attend to small maintenance jobs and have the property styled, which really elevated its appeal.

“Even though the real estate climate was cooling, we anticipated that buyer demand would be solid for this property and agreed upon an auction campaign to leverage the anticipated competition. This strategy proved to be the ideal option as all open homes were well attended, highlighting the appeal of this perfect first house purchase, which was comfortable as it was but offered further potential. All in all we had 76 groups through with 14 contracts issued and more than 5,000 online views.

“To help the vendor navigate the sale we kept in constant contact via text and phone messages along with emails and weekly reports, as always. The eventual buyer actually came through on the first open house after seeing the home online, with the property selling under the hammer on 10th September 2022 for $1.495m. What did the clients have to say about the sale? “They were delighted with the result considering the market conditions at the time,” says Julie.