17/101-103 Burns Bay Road, Lane Cove

The background

In a great example of the Balmain and Lane Cove offices working together, Benjamin Martin and Justine Collins sold 17/101-103 Burns Bay Road, Lane Cove on 10th November 2021, achieving a building record for their clients’ investment property. Quietly located at the rear of the building, the peaceful north-facing two-bedroom apartment sold prior to auction after just 13 days on the market for $905,000, with 51 groups inspecting the residence.

Strategies we employed in this campaign

Ben comments, “The owners were interstate so we project managed everything from professional styling through to minor repairs. We presented the property in a way that appealed to our target demographic of young first homebuyers. We originally strategised a shorter auction campaign to capitalise on the strength of the market at the time. When it came to marketing, we made sure we had a strong internet presence including targeted social media ads to really hit the right buyers.

“One of our strongest points of difference at CobdenHayson is our shared database among our five-office network – Balmain, Annandale, Drummoyne, Lane Cove and Marrickville. Not only does this provide us with more buyers, but it also affords us access to the highest quality buyer knowledge. This was vital at the critical stages of negotiations.

Buyer traffic was strong however engagements started to change due to an oversupply of new apartments on the market. We communicated with our vendors daily and had an in-depth knowledge of the active buyer pool for their apartment. This was essential when making a considered decision to sell prior to auction.

While the vendors called Ben “enthusiastic, results driven and friendly” on ratemyagent.com.au, the buyers were also delighted with the experience. They commented that he was “an absolute pleasure to work with, with a professional yet down to earth and approachable demeanour. He made the otherwise daunting process of buying a first home a smooth, easy and exciting experience! His extensive knowledge of the market is apparent and he provided valuable advice and guidance throughout the process.”