16 Alfred Street
Annandale

A strategic sales campaign based heavily on market feedback and social media was instrumental in driving strong interest and an impressive result for 16 Alfred Street, Annandale despite the cooling market.

Agents Ben Southwell and Will Parry were engaged to sell this architecturally transformed four-bedroom period stunner complete with a pool. Ben comments, “The clients had earlier enjoyed buying through us so they selected us for the sale comfortable in the knowledge that we would be super direct and that any questions they had would be answered without any spin or fluff.

 

“We employed a two-stage strategy, beginning with a preview to our database buyers to test the market sentiment, followed by a public auction program. We closely monitored all metrics and if a metric wasn’t performing we made adjustments to boost engagement. At week two we adjusted the price guide to tap into a new buyer pool and boosted the marketing with a Spoke social media campaign which ultimately found us the eventual buyer.

“Despite the cooling market, we still had six contracts issued and sold the property on 6 April 2022 before the scheduled auction date, after 22 days on market, achieving a solid $3.26m. The clients commented that they loved our straightforward approach, no-nonsense advice and strategic guidance.”