16/8-10 Lookes Avenue
Balmain East
- 2 bed
- 2 bath
- 1 car
SOLD
19th September 2020
The background
Our role in helping people move is very much about removing any friction points and providing any assistance necessary to guide both buyers and sellers through the entire process. Finding meaningful, practical solutions to any roadblocks is what we’re here for.
We’re continually adapting how we service our clients to really make the most of opportunities and achieve better engagement and results. This means new language, a fresh approach to service through training, new processes and embracing new technology to improve the overall experience.
Strategies we employed in this campaign
Anthony Ross and Matt Hayson sold 16/8-10 Lookes Avenue, Balmain East, a two-bedroom waterfront reserve apartment with uninterrupted north-easterly harbour and city views. Anthony comments, “Marketed for the first time since the block was built in 1971, this was a rare offering and a vital sale for the owner who had some health challenges, so every additional dollar helped his care.
We presented premium marketing and set a realistic yet engaging price guide. There are upcoming works to the building meaning increased levies and we made sure to present this information to buyers to assist with their due diligence. Given its undeniably spectacular location, we had interest from buyers right across Sydney, with double the average views online, 21 contracts issued and 11 registered bidders on the day, five of whom bid. The ultimate buyer was from out of the area, however the majority of interested parties were from within our network, including two bidders who already resided in the building.
With solid competition in the $1.8m – $2m price range, we established that an auction would be the ideal strategy to not only achieve the best price but to allow it to happen in an open, transparent forum. The ultimate purchaser paid $2.4m under the hammer and set a building record by $650,000. He commented “how do you put a price on this view?”
Multiple auction results across the area over the past few weeks have demonstrated that good property is still highly sought after and buyers will pursue the right property aggressively.”
83
Groups Inspected
25
Days on Market
21
Contracts Issued
175
Enquiries
