12/200 Longueville Road, Lane Cove

The background

An off-market campaign, a history with the vendor and a strong relationship with a local buyer’s agent combined to drive a solid price for a two-bedroom apartment sold by Peter Gordon and Scarlett Stinton at 12/200 Longueville Road, Lane Cove, despite two interest rate rises during the campaign.

Strategies we employed in this campaign

Peter comments, “We had worked with our vendor in the past so there was already an established level of trust there. We recommended trialling an off-market approach and an investment in styling as the apartment was on the smaller side. To bring in more buyers, we opened our database to out-of-area contacts who we thought might be interested in the property, which was particularly appealing as it was just 200m from the heart of Lane Cove village.

“The sale took place during a period of rapidly changing market conditions, falling prices and declining buyer confidence, which meant that it was vitally important to keep our clients up to speed and ensure peace of mind. So, as always, we provided regular communication and detailed vendor reports to highlight up-to-the-minute buyer sentiment.

“Fortuitously, we had a great relationship with a buyer’s agent and ended up selling to one of their buyers off-market on 28 July 2022 for $900,000, after 12 groups had inspected the property and three contracts had been issued.”