114a Gipps Street, Drummoyne

The background

It was a brand new build with striking features including a very impressive pool. The floor space, light and overall flow were all very attractive to the local buyer pool.

Strategies we employed in this campaign

We were very focused on establishing a new price benchmark in the area with this campaign. Therefore, we increased the level and quality of our marketing to reflect the prestige offering.

Our first round of inspections attracted 70 buyers as our bespoke marketing campaign attracted a wide audience and became the ‘talk of the town’. It is very important to create the positive mood and vibe when selling any property and this is an area we truly specialise in understanding.

We set up an auction campaign but kept conversations fluid with buyers as we adjusted our conversation and moved towards pre-auction bidding. Ultimately, this was the right decision and the highest-priced house sale in Drummoyne for this year was recorded.