112 Louisa Road Birchgrove

Strategies we employed in this sale

Carefully navigating both buyers and vendors through the sales process in an open, transparent manner is the key to successful results and minimising stress for all parties.

Strategies we employed in this campaign

Mark Bowis sold 112 Louisa Road, Birchgrove, a beautifully appointed three-bedroom terrace enjoying an absolute waterfront position complete with a jetty and deep-water boat berth. Mark comments, “The vendors were particularly house proud and the home was already immaculate. However, having good insight into what waterfront buyers are looking for and what they would expect when it comes to the presentation of a home in this price range, we introduced a professional stylist. They undertook a partial style just to add a few extra layers along with some key accessories which complemented the vendor’s existing pieces and really lifted the overall impact.

This was an off-market campaign that ran for 18 days and saw us introduce 23 buyers, issue nine contracts and saw two buyers actively making offers, both of which were introduced from our database. As we had met them previously at other opens, we had a good understanding of what they were looking for and knew they were in a position to purchase immediately if they found the right home. Both buyers negotiated changes to the contract which allowed them to bid with confidence knowing that their favourable terms had been agreed to.

Despite being an off-market sale, we still had to work at creating some urgency for buyers and generate competition. We did this by setting a timeframe and being very transparent about how the process was going to run. Consequently, the result was well above the vendor’s expectations and set a record price for a Birchgrove waterfront without parking.

There’s no doubt that COVID has impacted everyone this year and made changes to our way of life, however the property market has held up very well and has proven resilient. Even though we have seen softening over the last six months of around 5%, we’ve still had about 9% growth since July last year.

I think it’s going to be a great Spring selling season. Our auction clearance rate is sitting around 83% compared to the Sydney average of around 50%. Stock levels remain fairly tight and recent results prove there’s high demand for Inner West property that’s well presented and positioned with a reasonable selling guide.”