108 Melba Drive, East Ryde

At 108 Melba Drive, East Ryde, George Gialouris delivered what was, at the time, a new suburb record of $4,150,000 — significantly exceeding the vendors’ highest expectations.

The campaign started well before the property hit the market. George worked closely with the vendors on the presentation and styling of the home before bringing together his trusted photography, drone and marketing team to ensure the property launched at its absolute best.

The response showed the strategy was working. In just 18 days on the market, the campaign generated:

• 72 buyer groups through the property
• 103 online enquiries
• 10 open homes
• 29 contracts issued
• Multiple offers prior to auction

Rather than accepting an early offer, George used the depth of buyer competition to create a unique round-robin style negotiation. He personally and discreetly approached each interested buyer, advising them when the offer had increased and giving them the opportunity to improve their position or pass and reconsider when George came back around.

This highly personal negotiation process continued until every buyer had been given every opportunity to compete and the absolute maximum price had been extracted from the market.

The vendors had hoped that $3,500,000 might be achievable — a result that itself would have established a new East Ryde record.

George ultimately negotiated $4,150,000 — an extraordinary $650,000 above their highest expectations and a new East Ryde suburb record.