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  • 30 July 2026
  • 3 min read
A market searching for confidence
Market Insights

A market searching for confidence

Well, July certainly didn't disappoint.

If we had to sum up the month in one sentence, we'd simply say this: we're operating in a market that has lost conviction.

We've spoken for months about confidence gradually fading, but July really cemented that view. Buyers haven't disappeared. They still attend inspections, they're still researching, they're still borrowing money and they're still looking to improve their lives. What's changed is their willingness to make the final decision. That's where this market is different.

Every property is being examined in extraordinary detail. Contracts are scrutinised line by line. Independent building inspections are becoming commonplace. Buyers are returning for second, third and sometimes fourth inspections. Negotiations that once took days are now taking weeks. We've even watched purchasers hesitate over something as insignificant as a single gas burner not working. Those issues rarely stop someone buying a home. Today, they're often the excuse people use to delay making a decision they're already nervous about.

For sellers, that means patience has become one of the most valuable assets you can bring to a campaign. Emotion has largely left the market and been replaced by analysis. Buyers want certainty before they'll commit, and understandably so.

The auction market continues to tell exactly the same story. According to SQM Research, Sydney has now recorded sixteen consecutive weeks with a final auction clearance rate below 40%, including another month where the final result finished below 35%. That's now the longest sustained period of weak auction results since reliable records have been kept.

The data tells us prices are easing. Standing on the ground every day, we'd probably go one step further. Speak to experienced agents right across the eastern seaboard and many will tell you this feels like the fastest and sharpest change in buyer behaviour they've experienced in more than thirty years. That's not something any of us say lightly. Markets always move, but the speed with which confidence has disappeared has caught many people by surprise.

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The obvious question is... why? Property doesn't exist in isolation. Every week we're speaking with business owners, professionals, families, investors and first-home buyers. Regardless of their profession, the conversations sound remarkably similar. People are worried about the broader economy. Interest rates remain high. Insurance premiums continue climbing. Food costs more. Fuel costs more. Construction costs more. Electricity costs more. It isn't simply housing that feels expensive anymore. For many Australians, it feels as though everything has become harder to afford.

When that happens, people naturally become more conservative with major financial decisions. The interesting part, however, is that life doesn't stop. Families continue to grow. Children still need bedrooms. People retire. Marriages begin. Relationships end. Jobs change. Businesses expand. Parents get older. Life keeps moving whether the property market is strong or weak. That's why we're still successfully helping clients buy and sell every week.

The buyers making decisions today aren't chasing the absolute bottom of the market. They recognise value when they see it, they understand their own objectives and they're prepared to back themselves when the opportunity is right. The same applies to sellers. One conversation we’re having almost daily goes something like this. The seller says, "I'm not giving my property away." The buyer says, "I'm not paying too much." The reality is they're often the same person. Most people are both selling and buying. We all wear two hats. You can't expect to sell at yesterday's prices and then purchase tomorrow's property at a discount. Markets rarely work that way. When values move, they generally move together.

It's one of the reasons we always encourage people to look beyond today's sale price. The better question is whether the move improves your position. Will your family have the home you really want? Will your commute improve? Will you finally have the extra bedroom, outdoor space or lifestyle you've been planning for? Will today's decision put you in a stronger position five or ten years from now? Those questions are often far more important than trying to pick the exact bottom of a market cycle. We've seen enough cycles over the years to know this much.

The people who usually look back with regret aren't those who made a well-considered move during uncertain times. They're often the ones who waited for certainty to return, only to discover the opportunity they were hoping for had quietly passed them by. So, if you're considering a move, our advice remains the same as it has throughout this year. Ignore the noise. Understand your own circumstances. Know your numbers. Then make the decision that's right for your family, not the one the headlines tell you to make.

As always, if you'd simply like an honest conversation about your property, your plans or what we're seeing every day across the market, we're only ever a phone call away.

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