How to encourage buyers in an uncertain market

What does our communication look like with buyers when people are nervous and the general market sentiment is hesitant? The answer is straightforward – we’re honest and forthright about the current dynamics. Any experienced, self-respecting agent will tell you that there’s absolutely no benefit to anyone in sugarcoating things. After hundreds of thousands of personal interactions through all market conditions, one thing we know for certain is that hyperbole, spin and deflection will only serve to cause cynicism and frustration among buyers.

Fortunately, the culture of real estate is moving ever-farther away from the sell-at-all-costs clichéd agent towards a culture of straight-shooting, fairness and honesty where clients can expect direct communication and accurate information. A forthright critique of a client’s situation is paramount for leveraging the most out of the market, whatever the climate.

So, if you’re a vendor trying to navigate a barrage of sales pitches and agent rhetoric, it’s worthwhile putting yourself in the shoes of a buyer and think about how you would feel when hearing certain information. And, when you replace your experience with that of a buyer that only magnifies in a cooler market.

We all want to deal with people who have ethics and high standards and here at CH we can guarantee you that telling the truth makes a tangible difference when connecting with buyers in all market conditions.