Determining a sale price in a cooling market

Correctly pricing your property from the outset is paramount to achieving a successful sale and this is never more important than in a cooling climate. Under the current conditions buyers are extremely sensitive about overpaying for properties lest they lose further value if the market continues to fall after their purchase. As always, vendors are seeking to maximise their sale potential and now more than ever they’re really getting into the nitty gritty when it comes to finding the right price to attract buyers. When sellers are nervous and buyers are uncertain, it’s a fine balance to determine the appropriate market value when selling your home. However, managing expectations is our job.

Our vast experience and immersion in the market means we’re able to provide accurate appraisals which take into consideration every market nuance and every small adjustment as it occurs, in real time. We’re out there talking with buyers all day every day so we know what they’re thinking, what they’re looking for and what their sentiment is, which is integral to establishing what they’re prepared to pay for a property.  

While it’s always the aim to get as many potential buyers through the door as possible, in this environment demand is unlikely to be anywhere near as intense as it was during the heady boom time we experienced over the past couple of years. What’s needed is careful buyer management, relationship building and a really forthright approach that ensures buyers know we’re being straight with them. Vendors need to meet the market while buyers need to understand that there’s inherent strength in our local market which means they’re unlikely to be getting any real bargains, no matter what the media says.