Jonathan Hammond and Kelly Smith-Cunningham’s sale of 5 Miller Street, Petersham highlighted just how effective a carefully managed auction campaign can be in a strong market, with the vendors approaching Jono due to his experience and knowledge of the local market

Jono comments, “The conditions in October 2021 were some of the most bullish we’d ever experienced. Despite being at the back end of pandemic restrictions, demand was at an all-time high, with plenty of interest in this beautifully renovated freestanding Federation bungalow on 531sqm.

“We knew that taking the property to auction would be the best course of action given the strength in the Inner West at the time. To navigate around the lingering Covid unease and make buyers feel comfortable, we made sure that we were flexible with access to the property and showed it out of hours to give people every chance to take a good look. We focused on really strong communication with buyers to gauge their sentiment and in doing so we were able to accurately guide the vendors based on this extensive feedback.

“With seven contracts issued on the property, we called upon the expertise of Damien Cooley to wield the gavel on the day and he really showed his worth as Australia’s leading auctioneer, generating plenty of excitement and competition. Our clients were pleased with the result and we even sold them a property afterwards, so it was a win-win.”