11a Spring Street, Birchgrove
Address: 11a Spring Street, Birchgrove

4 3 2

Sold, 31st August 2021

Agent: Matthew Hayson

57

Groups inspected

22

Days on Market

13

Contracts issued

186

Enquiries

At the start of September Matt Hayson and Rita Lopresti took to market 11a Spring Street, Birchgrove, a masterfully reinvented family home by Mort Bay with dazzling city views. They were engaged to sell the property thanks to a 20-year relationship with the vendors built on trust, transparency and care.

The pair began with an off-market strategy to test the waters with database buyers, which provided confidence that people were excited about the opportunity, before taking the property to the broader market with an auction campaign after they’d established interest.

Matt comments, “We had a strong focus on the quality of our marketing to engage the appropriate buyer pool. While we deployed a number of broader marketing strategies, we knew the strength of the buyer pool would come from within the local area. Accordingly, we tapped into our database and long history with more passive buyers who we felt may have been waiting for such a unique property to become available, spending considerable time on the phone discussing their needs.

“The enquiry levels were significant given the calibre of the property and it was local engagement that delivered the real tangible success. Locals can be pretty ferocious when it comes to maintaining their already established lifestyle and they’re aware that such offerings don’t come along often. We deeply understood the property’s best assets and the need to elevate these when speaking with qualified buyers, so we focused on spending time with each potential purchaser to explain in detail a number of the rare features the home offered.

“Managing prestige sales requires a high level of attention and strategic consideration. We’ve been selling high-end properties for more than 20 years. As such we’ve developed an innate ability to read the play and provide our clients with informed perspectives on how to navigate a campaign. In selling the vast majority of local prestige property, our understanding of the market dynamics provides a far better experience and outcome.”

The property ultimately sold prior to auction for an impressive figure of $6.3m.

Matthew Hayson

Matthew
Hayson

0411 519 190