• May 9, 2019

I was 10 years old when my family moved from Melbourne to Perth. And when I say Melbourne, it was actually a little country town in Gippsland. Very little. So moving to Perth felt like we were moving to New York. The suburb that became my new home was large enough to accommodate two Butchers. And although I’m presuming the product was very similar, their shop fronts were displayed very differently. The busiest Butcher, Tom, had gone to great lengths to stand out from his competitor. His visual merchandising involved bright green, plastic parsley littered intermittently through the lamb chops. Fluorescent pink triangle bunting adorned the front door. And in case you weren’t sure what, exactly, he was selling, the shop window was a canvas to cute and colourful artwork of baby lambs, cows and pigs. Pre-slaughter, obviously.

The use of bold colour as a visual device worked well to attract the local family market. The proof was evident by the size of Tom’s Ute. It was big enough to comfortably accommodate three large Angus cattle in the back seat, if required. And the use of colour to stand out from our competitors is just as effective in today’s market. Particularly when it comes to presenting your home for sale. In a sea of neutral taupes and 50 shades of Shale Grey, a freshly painted, bright front door can be enough to give you cut-through. This Birchgrove cottage is a great example. The invisibility of its dreary exterior was easily resolved with a tidy up of the garden and a splash of blue paint. The impact of colour to the property’s noticeability was absolutely a contributor to its seven short days on the market.

(3 Thomas St, Birchgrove)


In this stunning Mort St property, rather than paint every interior wall white, we worked with the existing navy feature walls to great effect. Navy was woven throughout the furnishings and artwork to embrace the warmth and character of this family home. The stand-out colour palette meant the photos had impact amongst its neutral competitors. We saw a record number of viewings for the first Home Open and the property sold prior to auction.

(109 Mort St, Balmain)


The large teal sofa in the living room at 40 Birchgrove Rd is not something you’ll find readily in many stylists’ showrooms. But rather than replace it with a more neutral one, we chose to embrace the teal and used it as an anchor to the colour palette throughout the property. The sofa was an eccentric piece that added a quirky charm to the home. Cushions, artwork and accessories that unified the teal throughout, to create a beautiful living space that stood out from its beige neighbours. The only splash of colour added was that of the bright SOLD sticker after just 13 days on the market.

(40 Birchgrove Road, Balmain)


So whether it’s a slash of red lipstick for impact at school drop-off, bright cushions on the sofa at home or plastic green parsley on the lamb chops, the power of colour is all around us. Enjoy!

Written by Natalie Fryer from M2 Property Presentation

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